The Upside Down Amsterdam

At The Upside Down Amsterdam, we offer a unique setting for experiential marketing, brand activations, and a wide range of creative events.

With more than 25 unique rooms and decors, each with a different theme, The Upside Down is the ultimate venue to bring your event to life. We are primarily known as a social media experience, but with an abundance of unique spaces, we can be so much more. That's why we’re not only welcoming visitors, but also organizing a wide range of events. A (Christmas) party, corporate drinks, a walking dinner, or the launch of a new product. At The Upside Down, it's all possible. For a product launch that truly makes an impact and leaves a lasting impression, The Upside Down Amsterdam is the perfect venue. Our unique and versatile spaces provide the ideal setting to showcase your new product. Whether you're planning a large-scale launch event or a more intimate gathering, we create an environment that brings your vision to life. With our creative and immersive spaces, your product naturally takes center stage. Perfect for: Interactive product presentations Intimate launch events Large-scale product launches Every detail is tailored to reflect your brand and message. Together, we create an unforgettable experience that inspires, engages, and leaves a lasting impact.

Easy Access The Upside Down Amsterdam is conveniently located and easy to reach by both public transport and car. We are just a short walk from Amsterdam RAI Station, close to Metro Station Europaplein, and only minutes from the A10 ring road, making us easily accessible for guests travelling from Amsterdam and beyond. Branding With the right branding, a brand or company can come to life at The Upside Down. Our venue offers a unique feature: the ability to customize many spaces according to your preferences. Catering & bar In terms of catering, we offer a wide range of possibilities. We collaborate with a select group of caterers known for their exceptional quality and service. These caterers are fully acquainted with our venue, are familiar with all the options, and can seamlessly accommodate specific preferences Photobooth There is a photo booth at the entrance where guests can take a welcome photo upon arrival. The frame of the welcome photo can be customized to your own design. The photos taken in the experience will be printed from our print station, as well as you can receive digital copies.