The Upside Down Amsterdam
Venue · Amsterdam
Looking for a unique event venue in Amsterdam that brings your brand, product or company to life? The Upside Down is a colourful and interactive experience.
About The Upside Down Amsterdam The Upside Down Amsterdam is much more than a social media experience. With more than 25 themed rooms, colourful installations and unexpected decors, the venue offers a creative setting where guests can explore, interact and create content. From the moment your guests step inside, they are immersed in a colourful and surprising experience, with something new to discover in every room. he venue can accommodate events for approximately 50 to 250 guests and is available for exclusive hire. During a full venue takeover, the entire experience, including the spacious café, becomes part of your event. Start with drinks or networking in the café before guests continue upstairs to explore the experience. Brand Activations, Product Launches & Corporate Events The Upside Down Amsterdam offers an original setting for brand activations, product launches, PR events, influencer events, networking drinks and corporate celebrations. The different rooms can be used for product displays, presentations, demonstrations, content creation and informal networking. Selected spaces, television screens, photo frames and interactive elements can be customised to match your brand, campaign or event concept. Whether you are organising an intimate launch, a press event or a complete brand takeover, the venue can be adapted to your goals. Its colourful and photogenic setting encourages guests to explore, interact and share their experience. Catering and Bar Food and drinks can be tailored to your event. Together with our catering partners, we can arrange everything from breakfast, lunch and luxury bites to high tea, walking dinners and complete seated dinners. The venue also has its own bar serving coffee, soft drinks, beer and wine. Cocktails, welcome drinks and other personalised options can be added to the programme. Photography and Branding Guests can take a welcome photo upon arrival and use multiple photo points throughout the experience. Photo frames can be customised with a company logo, campaign design or personal message, with options for both digital and printed photos. Additional branding can be added throughout the venue, allowing the event environment to feel fully connected to your company or campaign. Easy Access Near Amsterdam RAI The Upside Down Amsterdam is located on Europaboulevard in Amsterdam Zuid, close to Amsterdam RAI and Europaplein metro station. The venue is easy to reach by public transport and car. Amsterdam RAI Station, the North–South metro line and nearby hotels are within walking distance. An indoor parking garage is located nearby, the A10 ring road is only a few minutes away and Schiphol Airport can be reached in approximately 15 minutes.
• More than 25 colourful and interactive rooms • Suitable for events with 50 to 250 guests • Exclusive venue hire and full brand takeovers • Ideal for product launches, brand activations, PR events and corporate events • Customisable rooms, screens, branding and photo experiences • Catering, bar and audiovisual options available • Located near Amsterdam RAI, Europaplein metro and the A10 • Indoor parking available nearby